Tinder was released in September 12, 2012 by founders Sean Ra, Jonathan Badeen, Justin Mateen, Joe Munoz, Dinesh Moorjani, Chris Gylczynski, and Whitney Wolfe.Although, other sources state that the founders are Mateen, Rad, and Badeen only.It’s almost like location-based messaging app Momo from China but for brands.For example, Shopkick location-aware app gives users points (kicks) when they enter certain shops and while at the shop people are more likely to buy something since they’re already there.Since the first app launch, Tinder, in 2012, various variations of the application have been created.The most popular being Tinder, Ok Cupid, Coffee Meets Bagel, Hinge, Tastebuds, Match.com, and Bumble.The original dating app was once the place for social introverts to meet their significant other.
While die-hard romantics might agree, others say the app has revolutionised the process of hunting down no-strings fun at relatively little expense. But the pickier you are, the fewer matches you’ll receive, so if you’re looking for a casual hookup - get swiping.
The use of mobile apps for dating and even meeting friends is definitely on the rise, and it seems that the future of this industry could lie in mobile platforms.
Co-founder Sam Yagan agrees, and says that Grindr, a dating app for Gay men, helped pioneer this.
But there’s still room left for innovation in other markets, he says.
Which is why Ok Cupid is bringing location to the mix with the latest version of its mobile apps.